Brompton
Since 2013, Clear has worked with Wolfdene on the brand for a unique development in the South East, known as Brompton, now home to over 3,000 residents. One of the last greenfield sites, Brompton sits across 40 hectares in Cranbourne South, 43km from Melbourne’s CBD. Close to working hub Dandenong and connected to the Mornington Peninsula, Brompton is surrounded by the existing community of Cranbourne, located near the premier sports precinct of Casey Fields, renowned Royal Botanic Gardens, and McClelland Sculpture Park and Gallery.
The Brompton brand was created to disrupt the tired conventions of depicting new communities. Defining a set of unique brand activation pillars, Clear worked with a London-based illustrator on a series of utopian illustrations. This vivid, illustrative world is now synonymous with Brompton, capturing the aspirations and immense potential of the site.
An illustrated utopia
The Brompton brand has been embraced by the community for its optimistic and expressive illustrations; its signature. Clear engaged UK-based illustrator Celyn Brazier to create the original series to define Brompton as a progressive, inspired—and anything but typical—community of Cranbourne South. Celyn’s artistic style has animated the brand for over ten years, with new images created throughout Brompton’s stage releases to reflect the evolution of the site.
Brompton Townhomes
Throughout its time, Brompton has continued to grow from an idea into a living, breathing community. Brompton Townhomes is the most recent release. Located within Stage 17 of the site, it introduced medium density townhomes in context of the site’s wetlands and natural landscape. The creative places our illustrated characters at home in the real Brompton world, connecting them to the new townhomes and established amenities.
Brompton Townhomes launched in 2024.
Photography by Eve Wilson, videography and production by Sirap.
Concept, design, and art direction by Clear.
Live in Colour
Centred around the core idea of ‘living well’, the Live In Colour release celebrated the completion of the on-site wetlands and parks and the announcement of the community shopping precinct. A new illustration series celebrated an active community enjoying the opportunities afforded at Brompton. At the Brompton display suite, the opening of Little Wolf café created an on-site hub for residents and locals to get together over fresh-brewed coffee and locally-sourced brunch.
Live in Colour was launched in 2020.
Display suite and Little Wolf photography by Eve Wilson.
New Day Rising
Red sky at night, farmer’s delight… With the Brompton community growing, New Day Rising captured the importance of friends and family coming together to celebrate the simple things. Good food, and good people. Wolfdene hosted Brompton Fields, a family-friendly festival held on site at Brompton. A full day out on the field, Brompton Fields featured live music, food trucks, arts and crafts, and a local farmer’s market. To further activate the site, Clear reimagined the old farming sheds and silos with large format murals of our brand illustrations, expressing the vision at scale. Throughout the fields, oversized three dimensional Brompton characters greeted residents on arrival.
New Day Rising launched in 2017.
Mural production by Apparition Media.
A Community in Creation
The Brompton brand has engaged and empowered the local community since its inception. Always inspiring with the potential of the site, then an open field and blank canvas, the psychedelic colour and imagery of the illustrations created a limitless community, depicting everything Brompton could be. This approach broke away from the conventional approaches to visualising community.
A strategic roadmap was created for Brompton, with aspirations to deliver above and beyond the norm. Prioritising the outdoors, Wolfdene planned the site to ensure plenty of community meeting points and walking paths, encouraging local residents to explore. The architecturally designed display suite nestled into the valley of a natural amphitheatre, surrounded by lavender fields, edible gardens and a kids play zone. The brand’s distinctive serif wordmark was transformed into an epic placemaking sign, sitting proudly within the field.
A Community in Creation launched in 2014.
Display suite designed by Craig Tan Architects, with landscape architecture by Oculus.
